Conference | 13Al+ Opportunities within the Icelandic aluminium industry 28.8.

The conference 13Al+ Opportunities within the Icelandic Aluminium Industry explores the current situation and future possibilities of aluminum production in Iceland. 
The conference will be held on August 28 at 13-17 in Arion Banki, Reykjavik.

Iceland produces 800 million tons of aluminium annually, with smelters running on hydro power. Most of it is exported as raw material for further development and production. What are the opportunities of Icelandic aluminium as a material for local business and production? How should Icelandic aluminium be used in the future? How can design be used as a driver for innovation within the aluminium industry? 

The speakers include foremost experts from business, aluminium industry and design. 

Jan Stavik 
Jan Stavik is the Managing Director at Norwegian Design Council. Having worked in marketing and senior management in both Norwegian and international companies such as Univelever, Coca-Cola, Royal Caribbean Cruise Line and EAC-KiMS Ltd. (Malaysia), Stavik regards design as a business tool and a driver for innovation. 

Hans Reich 
Hans Reich runs Production Leap, a development program for SMEs that is based on Lean production, a set of methods based on the idea of eliminating everything but the essential and preserving value with less work, a philosophy derived from the Japanese manufacturing industry. Reich has previously worked with Saab, Volvo and other companies within the automobile industry and acted as a program director at Chalmers Technical University in Göteborg, Sweden. 

Rosa Garcia Pineiro 
Rosa Garcia Pineiro is Director Regional Affairs and Sustainability at Alcoa Europe. In this role, Rosa is overseeing government interactions and sustainability activities across the European region. Alcoa is the world’s leading producer of primary and fabricated aluminum, as well as the world’s largest miner of bauxite and refiner of alumina. The company operates the Fjardaál aluminum smelter in Reydarfjördur, Eastern Iceland. 

Johannes Torpe 
Johannes Torpe is one of the foremost contemporary Danish designers. Known for innovative, bold design ranging from graphic design to interiors to furniture, Torpe currently divides his time between running his own multidisciplinary design studio and serving as the Creative Director at Bang & Olufsen, where he uses aluminum for high-end audio and video products. 

Moderator: Rannveig Rist, CEO, Alcan 

Register through the federation of industries. A reception will be held after the conference. 

For additional information, kindly contact project manager Gardar Eyjolfsson, or project manager Dag Holmgren, dag@dhdesign.se
. 

Launched in 2012, 13Al+ is a pan-Nordic, cross-disciplinary project that brings together Icelandic designers and Swedish aluminium manufacturing companies to study the possibilities of aluminium produced in Iceland. 

5 Icelandic designers, Sigga Heimis, Þóra Birna, Snæbjörn Stéfansson, Garðar Eyjólfsson and Katrin Olina to gain knowhow on aluminium in Möbelriket and Design Region Småland, Sweden, then to translate the knowledge into tangible products in cooperation with Icelandic and Swedish manufactures. 

The first prototypes were introduced in Stockholm Design Week 2013, and later inDesignMarch 2013. This conference is the final event in the project. 

Read more about the project in our blog here.

Image by Glamour Et cetera